It's so good to be back home.

Summer changes everyone's rhythm and surroundings. Come September, we return home, and that is precisely when we realize how much we missed those little things we do only in our own space. That’s where the idea began. We wanted to showcase not just an ideal interior or a beautiful façade, but the true character of a home: a place where you sing when you think no one is listening; where you feel like the protagonist of your favorite movie; where awkwardness simply doesn't exist. The insight is simple: at home, almost all of us share the same slightly funny, deeply human habits. Home is the place where we can boldly be our true selves. Viewers will recognize themselves in every shot. We want the brand to become even closer to people's everyday lives. In our previous campaign, we spoke of the home as a space for memories and emotions; now, we are filling that space with real, lived-in behaviors. If, by the end of the video, a viewer says, "That’s just like me," or simply smiles and thinks, "It’s so good to be home," then the campaign has done its job. Because we create the very kind of homes where one can truly feel that freedom. Blox | A home that’s right for me